SCA is adding baby products to its Lotus brand of disposable paper goods in France. The Lotus brand currently includes bathroom tissue, kitchen towels and tissues, and starting in May, the brand will include a full line of diapers (open and pants) and baby wipes.

According to SCA, all products will come in the same quality as Libero Touch, SCA’s exceptionally soft and comfortable diapers. The quality differentiates the Lotus diapers from other diapers in the French market and allows Lotus and SCA to position this new range in the premium segment.

There were 785 000 births in France in 2016, and France has among the highest birth rates in Europe. This means that there is an obvious business opportunity for SCA in the French baby market, the company says.

“The decision to launch a full-range of baby products under our Lotus brand in France fits perfectly with SCA’s strategy to ‘Innovate bigger brands.’ Lotus – with a current assortment of dry and moist toilet paper, tissues, hankies, baby cotton pads, cotton swabs and household towels – is seen as a family brand and adding baby products to its product portfolio will both strengthen the brand further and drive profitable growth in the baby category,” explains Volker Zöller, president Consumer Goods.

“The French market is in general very receptive towards branded products and therefore, Lotus is a perfect fit. I am looking forward seeing the products in stores early May,” adds Marc Sanchez, vice president Sales and Marketing Region France & Italy.